Digital Marketing & Campaign Content

Plan clearer campaigns and create purposeful content that connects your offer with the right audience. Develop practical skills in messaging, social video and campaign measurement.
Suggested duration: 6 weeks Indicative tuition fee: PKR 18,000
VenueRIMTAS 6th Road & Aslam Shaheed Road, Rawalpindi & Online
Suitable forSmall-business owners, aspiring marketers, freelancers and team members who want practical campaign-planning and content-production skills.

Course modules

01Define your audience and campaign goal

Identify the customer problems, interests and objections that shape your message. Set a clear campaign objective and prepare a focused audience brief.

02Build your campaign message and offer

Turn your product or service benefits into clear, credible marketing messages. Draft headlines, calls to action and an offer that matches your campaign goal.

03Plan your content calendar

Choose content themes and suitable formats for your audience and channels. Build a manageable calendar with publishing priorities and reusable content ideas.

04Create social video and ad content

Develop short-video hooks, simple storyboards and concise captions. Explore practical creative variations for social posts and paid ads, including TikTok videos without TikTok Shop setup.

05Prepare campaigns and landing-page journeys

Connect your creative message to a relevant landing page and clear next step. Plan a test budget, tracking links and a pre-launch checklist.

06Measure results and improve

Review reach, clicks, enquiries and conversion measures in relation to your goal. Compare creative variations and turn findings into a practical improvement plan.

Practical takeawayAn audience brief, campaign message, content calendar, short-video storyboard, ad-copy variations and campaign-review worksheet.
InstructorInstructor name and relevant experience to be confirmed before enrolment.

Course Enquiry

Choose your preferred venue and submit your details using the form below.

Curriculum, duration and tuition are indicative and subject to confirmation. Advertising budgets and optional software costs are separate unless confirmed. An enquiry does not confirm a place or guarantee campaign results.